I'm still taking submissions for that perfect circumcision joke to complement the re-release of Mel Gibson's The Passion Recut. Suffice to say, however, that the joke is on Newmarket and Mel - the re-edited version of the film sailed out on 957 screens this weekend, yet it grossed only $240,000, according to Box Office Guru. Just to clarify, that equals a $251 average per screen.
To put it in perspective, Kevin Costner's new flick, The Upside of Anger, opened on NINE screens this weekend, and made $225,000 - although PTF will never claim to be a fan of Kevin Costner films.
It's not like The Passion and Newmarket are stinging too much, given the $370 million that the "unedited" version made during it's first release, in addition to all of the revenue off of DVDs, etc.
Still, PTF notes the lesson here relating to one of those seven deadly sins - Mel Gibson, being such a holy, pious, and truly spiritual man - well, he should know better than to give in to Greed, right?
